My Shoes in STARGIRL!!

I just realized that the trailer of the upcoming Stargirl movie is finally out and let tell me you a secret I’ve been holding for so long: MY UP SHOES ARE WORN BY THE MAIN CHARACTER ‘STARGIRL’ HERSELF! I couldn’t believe it when their production team contacted me in 2018 asking to use a few pairs of my shoes for the movie as they find the styles very suiting for the character. In the trailer, you can already spot two UP shoes and I hope more will make appearances too woohooooo! Streaming this March on #DisneyPlus, I CANNOT WAIT!

Love you, Grace VanderWaal!

PS: I made it to Disney!! 🥳

Watch the full trailer here:

Helloooooooo, Geneve!

Sooooo happy to make my first mark in Switzerland as a blogger & entrepreneur! Yayyyyy! Today I joined the Fall Glam Pop-Up Bazaar in Geneve as the event ambassador, and I also brought my Schmiley Mo pieces for the bazaar and fashion show. It was so much fun! :)

UP is Back!

Dear girls,

We are finally back and open with a total new look and concept of UP! 🤗💋✨

It took us a while to rethink our new direction. Among the heavy competition of brands in the industry, we felt that the word 'competition' itself was harmful if not taken wisely. After 6 years of running our business, we wanted to enjoy this journey by being even more honest and original, creating designs from the core of our hearts. Our team and our DNA has always been fun (and a bit crazy), and this time, we are embracing it fully.

The new UP is dedicated to all girls who enjoy staying fun, young, happy, adventurous and enjoys a good laugh. We also believe in the power of colors. Join us? 😉

During this soft launch, we will be only taking orders via LINE, Whatsapp and Email as we make our final finishing touches to the new upcoming website. Meanwhile, browse our new products on Instagram @iwearup by the hashtag #UPnewcatalog and..happy shopping! 😊

xoxo,
Diana