HI! I'M DIANA RIKASARI...

Diana Rikasari is an award-winning blogger, fashion entrepreneur, and book author. Shy, often a wallflower, but a hyperactive shy wallflower.

She shares a high interest towards entrepreneurship, branding, marketing & market research. She loves paying attention to advertisements, marketing campaigns, the way people sell. A business girl, she thinks she is. And a marketing geek.

On another note, Diana is definitely passionate about fashion. Not necessarily a fashionista, however, just someone who appreciates art and sees art within clothes, shoes, bags and accessories. She breaks boundaries when dressing up, clashing anything she feels like clashing. Because clashing is her way of challenging the obvious. And she loves that.

Being active in the blogosphere since 2007, Diana has won several blog awards and become public speaker in various seminars and workshops. In 2011 and 2012, this blog ranked #1 in IndonesiaMatters.com, being the most visited blog in Indonesia across all blog categories. With these achievements, Diana has been appointed to become Brand Ambassador of various local and international brands, ranging from fashion to beauty to telecommunication products, as featured in various local and international media.

Moving forward, Diana is a prominent player in the retail industry through her sustainable fashion brand, IWEARUP. Through her business, Diana has been acknowledged as one of Indonesia's 100 Most Influential Youth, Women, Netizen (YWN) by The Marketeers & Markplus Inc., Inspiring Women of The Year by Wardah Cosmetics, and also won the International Young Creative Entrepreneur (IYCE) Award by British Council and named as Best Small & Medium-Sized Enterprise Star by Perempuan Bintang Awards 2018. Diana also launched a clothing line called SCHMILEY MO which showcased in Jakarta Fashion Week, Kuala Lumpur Fashion Week, London Fashion Week, Torino Fashion Week and Dubai, however ended in 2019 due to personal reasons. Today, Diana is active in the upcycling fashion scene, having launched numerous upcycling capsule collections under her own household name "DIANA RIKASARI" with collaborations with Urban Outfitters, Gorman, Outsiders Division, Lazy Oaf, Ragyard, etc.

Diana Rikasari was officially registered as the youngest to make it into the prestigious 50 Tokoh FTUI list by Universitas Indonesia for her significant contribution in the Arts and Culture sector in Indonesia. As for her regional milestone, Diana won the award for Top Fashion Influencer by Influence Asia in 2016.

With her never-ending passion for creating, Diana is also popularly known as the author of the #1 mega-bestselling book trilogy in two countries (Indonesia & Malaysia) titled #88LOVELIFE which consists of her daily thoughts on love and life. These books won both "Best Book of 2015" and "Best Book of 2016" Award for the Non-Fiction category from MPH Malaysia.

Extending her adventure as a book author, Diana recently published a series of children books titled My Rainbow Days.

For her role and achievements in the industry, Diana has had the honour to share about her story on TEDx Lausanne and currently has her wax figurine made and displayed in the St. Gallen Cultural Museum in Switzerland.

More on her CV here and her talkative side on Youtube.