"Innovate or die" is something that I truly believe. As a company, as a brand, as an individual, one must renew and take a fresh step to be able to sustain in this extremely fast moving world. I myself keep assessing my own life and have been considering new directions because I feel like life is worth a second try (or even more). I feel like life and myself both need and deserve to try all the possibilities out there and not be bound by who we are today because I simply want my tomorrows to be more exciting than today. To innovate is risky but so is magic, and I simply believe in magic.