She shares a high interest towards entrepreneurship, branding, marketing & market research. She loves paying attention to advertisements, marketing campaigns, the way people sell. A business girl, she thinks she is. And a marketing geek.
On another note, Diana is definitely passionate about fashion. Not necessarily a fashionista, however, just someone who appreciates art and sees art within clothes, shoes, bags and accessories. She breaks boundaries when dressing up, clashing anything she feels like clashing. Because clashing is her way of challenging the obvious. And she loves that.
Being active in the blogosphere since 2007, Diana has won several blog awards and become public speaker in various seminars and workshops. In 2011 and 2012, this blog ranked #1 in IndonesiaMatters.com, being the most visited blog in Indonesia across all blog categories. With these achievements, Diana has been appointed to become Brand Ambassador of various local and international brands, ranging from fashion to beauty to telecommunication products, as featured in various local and international media.
Moving forward, Diana is a prominent player in the retail industry through her fashion brands, UP and SCHMILEYMO. Through her works in these brands, Diana has been acknowledged as one of Indonesia's 100 Most Influential Youth, Women, Netizen (YWN) by The Marketeers & Markplus Inc., Inspiring Women of The Year by Wardah Cosmetics, and also won the International Young Creative Entrepreneur (IYCE) Award by British Council and named as Best Small & Medium-Sized Enterprise Star by Perempuan Bintang Awards 2018.
Diana Rikasari was officially registered as the youngest to make it into the prestigious 50 Tokoh FTUI list by Universitas Indonesia for her significant contribution in the Arts and Culture sector in Indonesia. As for her regional milestone, Diana won the award for Top Fashion Influencer by Influence Asia.
With her never-ending passion for creating, Diana is now popularly known as the author of the #1 mega-bestselling book trilogy in two countries (Indonesia & Malaysia) titled #88LOVELIFE which consists of her daily thoughts on love and life. These books won both "Best Book of 2015" and "Best Book of 2016" Award for the Non-Fiction category from MPH Malaysia.
Extending her new adventure as a book author, Diana has recently published a series of children books titled My Rainbow Days.
More on her CV here and her talkative side on Youtube.